Brand Positioning | Creative Direction | Strategy | Design | Illustration
Branding | Creative Direction | Photo Art Direction | Design | Retail Strategy
Photography by Harold Daniels
Designed for HauteHouse
Brand Strategy, Development and Positioning | Product Development | Creative Direction | Design | Illustration | Retail
Designed for YagiUSA
Brand Positioning | Creative Direction | Strategy | Design | Illustration
Branding | Creative Direction | Photo Art Direction | Design | Retail | Illustration | Product Development | Content Development | Marketing
Photography by Harold Daniels
Designed for HauteHouse
Brand Positioning | Creative Direction | Strategy | Design | Illustration
B2B Marketing - Creative Art Direction and Styling | Social Media Content Strategy
Photography by Ahmad Barber
Designed for Anisa
Photoshoot for Theorie Hair Care
Creative Direction: Allen Gaoiran
Photographer: Harold Daniels @hdanielsatl
Video and editing: Theshay West @theshaywest
Hair: Disco Destiny @discodestiny
Hair: Stephen Mancuso @cusoatl
Makeup: Faith Brooks @fbmakeup
Wardrobe: Tamara Connor @tamaraconnor
Branding | Creative Direction | Photo Art Direction | Design | Retail | Product Strategy | Product Concept Development | Content Development | Marketing
Model Photography by Harold Daniels
Designed for HauteHouse
Product Positioning: Theorie Signature is essential hair care for active beauties. Powered by a performance blend of nature and science, Signature uses the essential elements to create gentle products that deliver easy, authentic beauty. It’s the brand you trust every day because it invites you to be yourself. No excuses. No apologies. It works with nature and never seeks to redefine it. It’s clean, classic and as personal as your signature.
Active Beauty Shines.
Market Trend Analysis | Brand Strategy, Development and Positioning
Creative Direction | Photo Art Direction
Creative Art Direction and Styling | Social Media Content Strategy
Photography by Ahmad Barber
Designed for Anisa
Creative Direction | Photo Art Direction
for Anisa
Vector Art Illustration
All fashion illustrations: copyright © 2018 Allen Gaoiran
Producer, Creative Director and Stylist: Allen Gaoiran
Video Director: Matteo Martinez
Produced for Anisa
Art Direction | Styling | Concept Development | Content Development
Brand Strategy, Development and Positioning | Creative Direction | Design | Illustration
Designed for YagiUSA
Copy and naming by Allison Manning-Dowd
Branding | Creative Direction | Photo Art Direction | Design | Retail | Product Strategy | Product Concept Development | Content Development | Marketing
Model Photography by Harold Daniels
Designed for HauteHouse
Product Positioning: Theorie Sage is scientifically advanced hair care formulated for an easy, natural elegance. Rooted in the proven science of dual botanicals and Amino 8 complexes, Sage is comprised of a highly concentrated formula that creates a luxurious blend of nature and science, amplifying the nature beauty of your hair. It’s the brand that you trust because it’s meticulously developed by professionals who understand the nuanced balance between science, nature, beauty and style.
Wisdom of What Works
Branding | Creative Direction | Photo Art Direction | Design | Retail | Illustration | Product Development | Content Development | Marketing
Photography by Harold Daniels
Designed for HauteHouse
Branding | Creative Direction | Structural Design Direction | Retail Strategy | Marketing
Designed for HauteHouse
Branding | Creative Direction | Photo Art Direction | Product Strategy | Packaging Design | Copy Direction + Marketing Technologies | Product Development
Designed for HauteHouse
Creative Direction | Photo Art Direction | Product Development | Copy Direction
Designed for HauteHouse
Product Positioning: With its remarkable proprietary TitanSculpt™ technology, Theorie has accomplished the ultimate: elevating smooth styling performance and hair protection in awe-inspiring hair styling tools that make dazzlingly smooth styles absolutely effortless. Discover the high-performing gorgeously glossy hairstyles that gleam with life, light and shine.
Art Direction | Styling | Content Development
Photoshoot for Theorie Hair Care
Creative Direction: Allen Gaoiran
Photographer: Harold Daniels @hdanielsatl
Video and editing: Theshay West @theshaywest
Hair: Disco Destiny @discodestiny
Hair: Stephen Mancuso @cusoatl
Makeup: Faith Brooks @fbmakeup
Wardrobe: Tamara Connor @tamaraconnor
photography by C&I Studios
Creative Direction | Strategy | Design | Product Concept
Designed for HauteHouse
Branding | Creative Direction | Design | Retail | Illustration
Designed for Bradley @ Adrenaline
Designed for Taubman Museum of Art via Hot Inc
